Digital Analytics Services

Web Analytics for Boutique Law Firms

Pop quiz.

How much traffic does your site get on average every month and from where?  How many leads did your site generate last quarter and how many of them actually converted into clients?  Is your boutique law firm tracking to the revenue targets you set for your site at the beginning of the year?

It’s impossible to answer these questions without reliable web analytics data.  Even more so if access to this data is limited or rarely reviewed.

Having clear insight into your website’s performance allows you to accurately gauge the effectiveness of your digital marketing efforts and provides the data you need to make informed business decisions.

A good digital analytics agency can help you use data to determine where best to direct your resources in order to maximize the return on your marketing investment.

How We’re Different

At Strategy Loft, we know that combing through reams of web analytics data can be daunting – especially if you’re not sure where to start.

It’s why we craft an analytics strategy before ever collecting a single piece of data.  Establishing your key performance indicators (KPIs) at the outset ensures we track genuine progress toward your business goals, rather than simply ‘moving the goal post’ once the data is already in.

We also believe that reporting should be convenient for you, not your agency.  We’ll provide you with 24/7 access to a customized dashboard of relevant and timely data.

No clutter, jargon or useless metrics. Just news you can actually use.

Data collection and reporting are essential, but so is the ability to analyze your results.  We’ll crunch the numbers, and read the tea leaves, so you’ll always know where to take action and when.

Why it Matters

A good web analytics strategy should help you accomplish 4 key tasks:

  • Figure out what questions to ask
  • Gather relevant data
  • Identify patterns
  • Make decisions based on your findings

Because not only do the right insights help you set better goals, they also help you determine how best to achieve them.

At Strategy Loft, we will always tie your web analytics back to a job, whether it be to increase engagement, improve conversion or enhance the user experience.

Your site should be working hard to generate revenue.  We’ll make sure it earns its keep.

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